Social Media Strategist (m/f/d)
Knauf stands for opportunity. This exciting role offers you the ideal opportunity to begin and further develop an impressive career within a values-driven culture.
As a global building materials manufacturer with 43,500 employees in 90 countries, we offer diverse opportunities to ambitious talent. We value every contribution and are committed to creating a safe and inclusive work environment with the aim of developing sustainable solutions for a better future.
Knauf Digital GmbH is proud to be a part of the Knauf Group. With a long-standing tradition, and a growing international presence, we are seeking dedicated individuals to help us achieve our long-term vision.
Can you say ‘yes’?
- Is respectful and appreciative interaction within the team a given for you?
- Do you always put the customer at the center of your actions?
- Do you consider the future and upcoming generations in your actions?
- Do you strive for personal and professional growth?
What you'll do
- Define the roadmap and KPIs for our social media strategy, aligning channel roles with Digital Marketing priorities and measurable business outcomes
- Own reporting, social listening, and performance insights, to continually optimize, prove impact, and drive growth
- Lead agencies and creators to craft standout content, act as the final quality gate, and bring bold ideas from concept to launch
- Evolve our channel mix, formats, and workflows to ensure a customer-first experience across paid, owned, and earned social touchpoints
- Act as a bold first mover, spot emerging trends and platforms, test innovative formats, and set the standard for the industry
Who you are
- A proven B2B social strategist for larger enterprises, with case studies showing impact across reach, engagement, and pipeline influence
- Analytical and commercially minded, comfortable diving into data to uncover insights and converting them into actionable plans
- A creative storyteller with a sharp eye for craft, platform trends, and what “great” looks like for brand-safe, thumb-stopping content
- Experienced leading agencies and cross-functional projects end to end, from precise briefs to on-time delivery and rigorous post-mortems
- Collaborative, entrepreneurial, and clear in English communication (German a plus), energized by building and scaling programs from zero to one
What we offer you
We all shape our lives individually. As an employer, we play a significant role in the daily life of our employees and aim to support them with various offerings. This includes, among other things:
- Security: Permanent employment contract in a stable, successful family-owned company.
- Flexibility: 30 days of vacation, special leave for certain occasions, a broad time window for flexible working and weekly home office days.
- Fitness and health: Offers of active health promotion, company doctor, occupational health and safety, etc.
- Welcome approach: Individual onboarding days, company and team events.
- Career and professional development: Individual support and promotion for part-time studies, further education and training.
- Benefits and vouchers: Discounts on well-known brands and reduced-price employee purchases.
- E-Bike leasing: Using tax advantages while promoting your own health.
- Relocation support: Assistance with international relocation
Knauf as an employer
Knauf Digital GmbH is the innovation hub of the Knauf Group and is shaping the future of construction through digital solutions. With creative software developments and smart services, we optimize construction processes and create added value for our customers.
The Knauf Group is proud to be an equal opportunity employer. We are committed to a diverse and inclusive work environment, and we make all personnel decisions across all areas of our company based on experience, skills and integrity. We encourage applicants from all walks of life to apply for our positions, regardless of age, gender, gender identity, disability, sexual orientation, origin, religion and so forth.
Share our values and become part of the team to shape the future of Knauf together.
- Department
- Global Digital Marketing
- Locations
- Munich
- Remote status
- Hybrid
- Firma
- Knauf Digital GmbH
Munich
About Knauf Digital
As a subsidiary, Knauf Digital GmbH has the mandate to drive commercial excellence through digitalization for all companies of the Knauf Group globally. Our mission is to rethink what it means to provide value to our customers and thereby drive growth for our businesses around the world. We focus on reinventing marketing, sales and service processes and integrate these processes with custom-made software and digital interaction solutions that we build for our customers along the entire construction value chain.